REAL ESTATE: New Look in Manhattan

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Biggest example of the new financing technique is the 45-story, 1,600,000-sq.-ft. Socony Mobil Building across from Grand Central Terminal. On the basis of plans drawn by Architects Wallace Kirkman Harrison and Max Abramovitz, Real-Estate Men Peter Ruffin and John Galbreath got Socony Mobil to sign a letter of intent for a 25-year lease on nearly half the proposed building. They took the plans and tentative leases to the Equitable Life Assurance Society, which put up $37.5 million in principal financing for the building. Next month the Socony Mobil Building, world's largest air-conditioned commercial structure and largest metalclad building, will be opened.

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