Wednesday, Dec. 07, 2011


PowerPoint presentations stink. They're a bore to sit through and a chore to put together. So any commercial that gives PowerPoint some charm deserves high marks. To achieve this, Microsoft leaned on a reliable weapon: a cute kid. This one makes his PowerPoint pitch to Mom and Dad. "Why We Need a Dog," it begins. The smallish salesman runs through the reasons: "Protection" — the tech-savvy little fella embeds a video of a dog mauling a man — and "Teach Me Responsibility." He finishes with a bar graph showing that dog owners live longer. Microsoft pulls out another trusted tool to close it out: the hapless dad. Dad pulls out his laptop: "Why I need to play golf on Sundays," the title reads. Mom shuts him down. Nice try.