In July, a White House Twitter follower wrote that the White House briefing in progress wasn't "nearly as entertaining as yesterday's." Minutes later, the White House (@whitehouse) responded with the "rickroll" of the year. The phrase is used to describe the gone-viral act of tricking someone into viewing (or listening to) Rick Astley's "Never Gonna Give You Up." It's not the joke itself that makes the tweet notable the rickrolling meme has been around for years it's what it represents. Our government (in theory, at least) is listening and it's not always as stodgy as we imagine.