Built to Last: Successful Habits of Visionary Companies (1994), by Jim Collins and Jerry Porras

This landmark survey of 18 "visionary" companies attempts to suss out what made successful behemoths like Disney, 3M, and Sony stand out. Stanford business professor Jerry Porras and Good to Great author Jim Collins found that, contrary to popular belief, the companies that blow competitors out of the water aren't so much driven by sexy leaders or staunch focus. Instead, what they have in common is strong corporate culture. In other words, hire bright people and allow them to thrive. Seems like common sense, but in the late 90s the book raised eyebrows.

• 
• Click to Print

• Find this article at:
• https://content.time.com/time/specials/packages/article/0,28804,2086680_2086683_2087651,00.html