Monday, Apr. 04, 2011
Sam Kass
Age: 30
Occupation: Senior policy adviser for Healthy Food Initiatives
Previous TIME 100 appearances: 0
Michelle Obama credits Sam Kass, who worked for the Obamas as a combination of nutritional consultant and cook before they moved to the White House, with helping put the family on a path to healthy eating. Inside the executive mansion, he has been the First Lady's point man when it comes to promoting her signature initiatives to reduce childhood obesity, improve school lunches and encourage all Americans to eat healthier foods.