Age: 44
Occupation: Founder and CEO of Gawker Media
Previous TIME 100 appearances: 0
As the creator of nine insanely popular blogs, including Gizmodo and Gawker, that together attract some 450 million page views per month, when Nick Denton decides to change things up, the Internet listens. Breaking the mold he helped perfect, Denton announced in October that his company would shift away from the traditional blogging model in which stories are displayed in reverse chronological order to instead focus more attention on popular content.