Wednesday, Feb. 16, 2011

Star Wars Action Figure

The popularity of George Lucas' Star Wars franchise surprised merchandisers, who were totally unprepared to supply the fanatic followers of the movie series. After Star Wars' release in 1977, toymaker Kenner scrambled to throw together a line of toys. Puzzles and games were released to some success, but it was the first four action figures that really changed it all. Luke Skywalker, Princess Leia, Chewbacca and R2-D2 were miniaturized and sold to fans by the buckets. Eventually Han Solo, Obi-Wan Kenobi, Darth Vader, C-3PO and others joined the group — and the ranks of the hottest toys on the market.