Volkswagen, 'Black Beetle'

So what does Volkswagen's next-generation Beetle look like? An actual beetle, we guess, since you only get a peek at the car's silhouette in this ad, in which a real (that is, computer-generated) insect races across a forest floor, zooming past battling praying mantises and jumping over dandelions. What elevates the ad is the song choice — Ram Jam's "Black Betty".

Grade: C+

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