Monday, Feb. 07, 2011
Best Buy, 'Buy Back Program'
There were a lot of mismatched celeb-brand pairings in the first half. (Was Eminem the only celebrity that Brisk tea could nab?) But Ozzy Osbourne and Justin Bieber made perfect sense for this Best Buy spot about constantly changing technology. After all, the teen singer rode Twitter to international fame. And I doubt Osbourne knew who Bieber was before shooting this ad.
Grade: A-