Thursday, Dec. 09, 2010

Martha Stewart Living for the iPad, November 2010

Special Issue: Boundless Beauty
In the magazine world, 2010 will be remembered as the year of the iPad. With its launch on April 1, the "savior" device paved the way for print-magazine art directors and designers to reinvent their publications — at warp speed. Each week, it seemed, a reimagined issue was ready for download. What I love about this cover is that it succeeds in slowing down that frenetic, mad-rush pace. The time-lapse video of a peony blooming was seamlessly stitched together from 180 stills shot over 10 hours and then compressed into 10 mesmerizing seconds: a feat of beauty and of technology.