Ever since leaving NBC after an infamous late-night kerfuffle, Conan O'Brien has become a master at creating buzz. He's big on Twitter, has a Team Coco website and uploads videos to YouTube. This ad, which will run in Regal movie theaters, is a super-manly, explosion-filled look at the "top-notch entertainment" viewers can expect from Conan on TBS. And at the end, he says what we're all thinking: "That was expensive."