Friday, Sep. 17, 2010

Dan Aykroyd's Crystal Head Vodka

Perhaps it's only natural that Ghostbusters star Dan Aykroyd would be selling vodka packaged in glass bottles shaped like skulls. In a long video for Crystal Head Vodka, he explains that his inspiration came from the legend of the 13 crystal heads, the message of which is enlightenment. Aykroyd says it's appropriate to put "joy" in such a "mystic symbol." Voilà! Vodka in a skull! Of course, it's not just any vodka: this is "quadruple distilled" and supposedly filtered through Herkimer diamonds. But not everyone is feeling the "pure spirit." In May, The Globe and Mail reported that the Liquor Control Board of Ontario would not sell the vodka, because of the bottle. The enlightenment message seemed lost on the human powers that be, who said that the skull is "an image that's commonly associated with death."