Red Auerbach

Red told me that in the '50s and '60s, he often went without a paycheck for weeks so his players could get paid. His endless sacrifices for his players and for the sport kept the NBA going — and formed the backbone of the NBA that exists today.

Bird is a Boston Celtics star, whom Auerbach drafted in 1978

• 
• Click to Print

• Find this article at:
• https://content.time.com/time/specials/packages/article/0,28804,2019341_2017103_2016952,00.html