Wednesday, Aug. 18, 2010


Even the best escapologists struggle to slip out of their shoes. As Harry Houdini rolls over in his grave, Gilbert Gottfried's grating voice plugs the ShoeDini, the world's first shoehorn on a stick. The "telescoping handle" adjusts to customers of all heights, while the "patented grip clip" keeps the shoe steady, ending your bending in the process. The ShoeDini infomercial does not try to hide its targeted demographic, appealing to "anyone with arthritis or back pain, especially those with limited mobility." Which might be why they chose Gottfried, whose shrieking voice can only be tolerated by those whose hearing is on the wane, to narrate.