Wednesday, Aug. 18, 2010

Slap Chop

Making an appetizing menu at home can be a chore if your primary weapon is the can opener. End such boredom by learning how to mince with Vince Shlomi. The Slap Chop is a fine food chopper, but the real star here is the hyper and oddly persuasive pitchman. "You love salad, but you hate making it," says Shlomi, who also stars in the ShamWow and other scintillating pitches. "You know you hate making salad. That's why you don't have any salad in your diet." The Miss Cleo of culinary mixes conducts his segment at a blistering pace, blazing from tuna salad to nuts to salsa. With its W-shaped blade, the Slap Chop creates its own wows, slicing all sorts of food without a messy cleanup. "This tuna? Looks boring. Stop having a boring tuna. Stop having a boring life." That tinge of temerity turns the homeowner's cooking wince into another victory for Vince and his verbal pyrotechnics. "Fettuccine, linguine, martini, bikini!"