Wednesday, Aug. 18, 2010


To be the king or queen of the schoolyard, you have to defy social gravity. Why not accelerate that process with a toy that tackles physical gravity? The infomercial introduces a frenzied teen, giving her take on why the toy has changed her life: "Fushigi — like I don't know what it is, but it's the coolest thing ever and I can do it." After the two-minute ad, it's questionable whether any viewer knows the true meaning of Fushigi. The clear ball floats around the perimeter of the user's hands, wowing onlookers with tricks like the "prayer cross," "levitation," "enigma" and other paranormal juggling exploits. For $20, all of the secrets surrounding the "relaxing, even therapeutic" thing can be unlocked. Say it with us: Fushigi!