Wednesday, Aug. 18, 2010


Continuing the revolution against arm-restrictive attire, the Snuggie is engineered to handle all your cold-temperature needs. If your heating bill is an end-of-the-month buzzkill, the wearable blanket vows to deliver without a financial shiver. The one-size-fits-all Snuggie also guarantees that the entire family can sprawl out like mermaids on the living-room couch. The ad was powerful enough for Snuggie to expand its brand to a varsity model, targeting students who "want to be smart and stay as warm as can be." Public humiliation is optional. While the trend has yet to show itself in broad daylight, it has made its mark among nightlife enthusiasts, with several pub crawls held across the U.S. since its 2008 inception.