Thursday, Dec. 18, 2003

Louis Vuitton's Murakami Bag

Marc Jacobs is no fool. Knowing that Japanese women are his most important customers at Louis Vuitton, he collaborated with Japanese artist Takashi Murakami on what may just be the best-selling handbag of all time: a tacky white Vuitton confection with bubblegum bright logos and funny characters splashed all over it. Even the $1,200 price tag didn't stop Madonna, Gwyneth and Renee from carrying it. And the sales for this bag alone bagged over $350 million for Louis Vuitton, proving that neither luxury nor status are dead.