Prudential

Grade: C
Playing on its longstanding "piece of the rock" line, Prudential reminds us that a rock can fill you with wonder (Stonehenge) or touch your heart (a diamond) — and their rock can help you plan for "a rock-solid retirement." Given that we learned earlier this evening that a rock can also knock you unconscious so your best friend can steal a light beer from you, the emotional impact is somewhat undercut.

• 
• Click to Print

• Find this article at:
• https://content.time.com/time/specials/packages/article/0,28804,1993538_1993557_1994052,00.html