Coca-Cola

Grade: B-
Coke repurposes a long-running campaign — clever, back when it started running — that takes us inside the world of a Grand Theft Auto-style videogame as the protagonist uses Coke to make the world a better place. "Give a little love," sings a street busker, "and it all comes back to you." Give us a rerun at the Super Bowl, and you get points off.

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