Doritos

Grade: B
The winner of the make-your-own-commercial contest I wrote about in my TIME Culture Complex column. In this bit, a guy driving down the street, eating Doritos, spies a chick and crashes his car, winning her sympathy, as screen freezes flash attributes of the chip ("cheesy," "spicy," and "crunchy"). Not the most original bit of slapstick, but it nicely captures the DIY feel of YouTube, with amateur-looking graphics (the director boasted spending only $12.79 on the ad) and a babe who who looks refreshingly surgically un-modified.

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