Sunday, Feb. 07, 2010
Kia, 'Joyride'
Look, I'm biased. You put Muno from Yo Gabba Gabba! and a sock monkey in a Super Bowl ad, kicking it Vegas-style, and I don't care if you're selling cyanide pills: I'm there. A strange and disturbing — but in a very good way — fantasy about the secret lives of toys to suggest that your suburban Kia Sorento is more exciting than it lets on.
Grade: A-