Friday, Oct. 23, 2009
Froot Loops
Before you can play Fruity Bounty at frootloops.com, a teensy disclaimer pops up, warning parents that the following pages may contain promotions. Regular Froot Loops are 41% sugar and the marshmallow variety is 53%. But Kellogg CEO David Mackay points out the company recently pumped 3 grams of fiber into Froot Loops. Says Mackay: "I don't understand why there's so much negativity."