To say that Iceland's First Lady, the Israeli-born Dorrit Moussaieff, has a mind constantly whirring with ideas is underplaying it ever so slightly. Just a handful of exports and specialities she'd like to make Iceland known for: Omega3-oil pills, genetic testing, LazyTown (the children's TV show), knee operations, spas, bottled water and lamb. And that's saying nothing of the disused airbase she apparently stumbled across and now wants to transform into a store for art collections. Moussaieff doesn't hold back when it comes to her opinions either. The global economic crisis that left Iceland effectively bankrupt has now, according to Moussaieff, made the country "good value"; she dismissed the mass closure of several Icelandic retail outlets, telling the Times of London earlier this year that she believed "only one shop has closed down." She also told the paper that "You could say I despise politicians." Presumably that doesn't include her husband, President Olafur Ragnar Grimsson.