Liberal groups have joined with the medical industry in a new group called Americans For Stable Quality Care, which is running an initial $12 million campaign to support health reform. Industry supporters include The American Medical Association, The Federation of American Hospitals, and PhRMA, the trade group for the drug industry. They are joined by the health care reform advocacy group FamiliesUSA and SEIU, the Service Employees International Union. This ad, called "What Reform Means To You," hits many of the White House talking points on what the still-undefined health reform bill might contain.