Friday, Apr. 23, 2010


A drink called Cocaine, marketed as a "legal alternative" to the drug? Add in 350% more caffeine than a can of Red Bull and a throat-numbing ingredient to simulate the effects of the drug, and it sounds like you've got a recipe for a real beverage winner. The FDA disagreed, and in 2007 briefly mandated that the drink could no longer be marketed under the Cocaine name. Its name was changed to Censored and eventually Insert Name Here (no doubt inviting customers to come up with their own, less flattering name), but it was pulled from shelves altogether later that year. Like its namesake, though, the drink may have proved a hard habit to quit: it is apparently being sold again under its original name.