Friday, Apr. 23, 2010

Tru Blood

This fall, keep your eyes peeled for what will most likely be the high-water mark of our inexplicable vampire obsession. When the vampires of the HBO series True Blood want to avoid sucking human veins dry, they drink a synthetic concoction called Tru Blood. Now, in one of the weirdest manifestations yet of the current fang frenzy, fans can too: in July Omni Consumer Products struck a deal with HBO to produce a carbonated drink inspired by the undead characters' quaff, also called Tru Blood but intended for humans (we assume). Scheduled to hit stores in September, it will taste "slightly tart and lightly sweet," according to its product description, and come in a bottle similar to the ones used in the show. The advertising slogan? "All flavor. No bite."