According to its promotional materials, Coors has brewed its iconic American lager with Rocky Mountain spring water since 1873. A hundred and seventeen years later, the company decided to skip a few steps. Tapping into the booming bottled-water market, the beer conglomerate introduced Rocky Mountain Sparkling Water but unwisely kept the Coors logo front and center on the label, making it impossible not to worry about driving home after a heavy dose of H2O. Sales for the water, which came in original, lemon-lime and cherry flavors, did poorly.
The beverage was eventually discontinued, but it did have at least one fan. A Woman's Day reader responded to an article in April 2009 about dud products by saying, "That Coors Sparkling Water was the best sparkling water I ever bought. It was very wet, and thirt [sic] quenching. When we heard it was being discontinued, we bought up every case we could in town, but alas, quickly drank through them. Almost 20yr [sic] later, and I still miss it."