Malcolm Gladwell

AGE: 45
OCCUPATION: Author
PREVIOUS APPEARANCES ON THE TIME 100: 1

PRO: His social-science tomes have expanded the business-speak lexicon and inspired countless mono-monikered imitators. His latest book, Outliers, was predictably a best seller.

CON: It takes only five seconds to realize the obviousness of Gladwell's 10,000-hour rule.

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