Tucker Max

AGE: 33
OCCUPATION: Frat-boy laureate
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: The self-described a-hole chronicled his drinking and debauching in the best-selling 2006 memoir I Hope They Serve Beer in Hell, launching the brah-book genre. A movie adaptation is next. Dude!

CON: Henry Miller he ain't.

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