Jeffrey Immelt

AGE: 53
OCCUPATION: General Electric chairman and CEO
PREVIOUS APPEARANCES ON THE TIME 100: 1

PRO: The second most famous GE exec in the world — after Jack Donaghy, of course — Immelt oversaw a year in which the company earned a staggering $18 billion in profit. And he's been named to Obama's Economic Recovery Advisory Board.

CON: GE's decision to cut quarterly dividends — the first time it's done so in more than 70 years — has Wall Street in a panic.

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