Steve Ballmer

AGE: 53
OCCUPATION: Microsoft CEO
PREVIOUS APPEARANCES ON THE TIME 100: 1

PRO: The forthcoming release of Windows 7 — Microsoft's first operating system since the tepidly received Vista — could go a long way toward restoring customer goodwill and investor confidence.

CON: The 5,000 layoffs in January — the first in the company's 34-year history — were an eye opener. And Ballmer has already predicted that sales and profits will take a hit this year.

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