Rupert Murdoch

AGE: 78
OCCUPATION: News Corp. chairman
PREVIOUS APPEARANCES ON THE TIME 100: 3

PRO: The media mogul's holdings boasted some bright spots this year, with his 15-year-old Fox Searchlight studio earning its first Best Picture Oscar for Slumdog Millionaire. And though American Idol has taken a ratings hit, it can still draw upwards of 20 million viewers an episode.

CON: Where to start? There was the infamous New York Post cartoon, for which Murdoch had to personally apologize, the departure of News Corp. president Peter Chernin and the ongoing family drama about who will inherit the throne. And to top it off, a new biography hinted that Murdoch may actually be mellowing.

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