Indra Nooyi

AGE: 53
OCCUPATION: PepsiCo CEO
PREVIOUS APPEARANCES ON THE TIME 100: 2

PRO: As head of one of the world's most far-reaching food conglomerates — their products include Doritos, Lay's and, you know, Pepsi — she has pledged to steer the U.S. away from junk food and toward healthy eating. The recent cultural crackdown on trans fats was due in part to her efforts.

CON: Profits took a hit last year. And while healthful snacking is nice and all, there ain't nothing wrong with Funyons.

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