Judd Apatow

AGE: 41
OCCUPATION: Director, producer
PREVIOUS APPEARANCES ON THE TIME 100: 1

PRO: For a moment, it seemed as though Apatow's formula — schlubs, hugs and occasional drugs — was becoming a bit too formulaic, as evidenced by the poor returns of Walk Hard and Drillbit Taylor. But Forgetting Sarah Marshall and Pineapple Express both topped the $100 million mark.

CON: The trailer for this summer's Funny People is heavy on the schmaltz.

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