Nancy Brinker

AGE: 62
OCCUPATION: Susan G. Komen founder
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: After her sister's death in 1980, Brinker launched one of the most widely known nonprofits in the country, raising more than $1 billion for breast-cancer research. If you've ever chipped in for a co-worker's fundraising walk, it was probably because of Brinker.

CON: Economic downturns are historically tough on charities.

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