Thursday, Mar. 19, 2009

Oprah Winfrey

AGE: 55
OCCUPATION: Kingmaker
PREVIOUS APPEARANCES ON THE TIME 100: 5

PRO: Although the "Oprah factor" is impossible to quantify, there's no doubt that her early Obama-boosting helped her BFF get face time with millions of viewers.

CON: She recently endured yet another high-profile fake-memoir scandal.