Ben Bernanke

AGE: 55
OCCUPATION: Federal Reserve Chairman
PREVIOUS APPEARANCES ON THE TIME 100: 1

PRO: He spent last year brokering takeovers (Bear Stearns), seizing floundering institutions (AIG) and pouring billions of dollars into lending markets.

CON: His money-printing prowess has investors worried about inflation. And his efforts to boost consumer confidence have so far faltered.

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