Thursday, Mar. 19, 2009

Richard Kelly

AGE: 63
OCCUPATION: Xcel Energy CEO
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: His company is developing the country's first-ever "smart grid," in Boulder, Colo. The $100 million project will optimize and monitor energy resources to cut down on greenhouse-gas emissions — and hopefully reduce costs.

CON: The grid will take years to fully implement.