Dick Kovacevich

AGE: 66
OCCUPATION: Wells Fargo chairman
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: He argued hard against the bank bailout, claiming Wells Fargo didn't need it. And even as Wells Fargo's stock was sinking, Kovacevich attempted to keep company morale high by purchasing 100,000 shares.

CON: Those shares he bought? A mere $8.05 apiece. Yikes.

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