Ron Bloom

AGE: 53
OCCUPATION: Auto adviser
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: As a senior adviser for the Treasury Department's auto task force, Bloom will serve as an intermediary between the Big Three and their millions of unionized employees.

CON: With the industry buckling up in preparation for collapse, salvaging Detroit is certainly one of the least enviable gigs in the country.

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