Tina Fey

AGE: 38
OCCUPATION: Actress, comedian, writer
PREVIOUS APPEARANCES ON THE TIME 100: 1

PRO: With the aid of a prop flute, an oversize wig and some flattened vowels — she already had the glasses and cheekbones — Fey became Palin, delivering Saturday Night Live its highest ratings in years. She also fared well at her day job on 30 Rock, earning a Golden Globe, a SAG award and a Pacific Rim Emmy.

CON: They might help the ratings, but 30 Rock's guest-star turns no longer feel very special.

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