Rain

AGE: 26
OCCUPATION: South Korean pop star
PREVIOUS APPEARANCES ON THE TIME 100: 1

PRO: His No. 2 finish in last year's online poll earned Korea's Justin Timberlake the attention — and satirical scorn — of third placer Stephen Colbert, who challenged the ponytailed body popper to a televised dance-off.

CON: Even with the Colbert bump, he still hasn't broken big in the U.S.

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