Monday, Feb. 02, 2009
Hyundai Assurance, "Contract"
A sober spot for Hyundai's "Assurance" plan promises that you can return your new car "if you lose your income" within the next year. An economically appropriate bummer of a message — and it's good to see a Super Bowl ad with an actual marketing response to the economy, not just rhetoric. Unless they just persuade people it's a bad idea to buy a new car at all (or for that matter, the rest of the products advertised tonight).
Grade: B