SoBe Lifewater, "Lizard Lake"

This 3-D spot-with Ray Lewis, Matt Light and Justin Tuck, the SoBe Lizards and characters from Monsters vs. Aliens doing a surreal version of Swan Lake is more visually compelling than the movie preview. The trippy ad may convince you that SoBe Lifewater is a type of hallucinogen, but that's not necessarily a bad thing.

Grade: B

Read "Super Bowl Ads: Get Out the 3-D Glasses."

See pictures of eccentric college mascots.

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