When Steve Jobs unveiled the iPad on January 27, 2010, some observers dismissed it as being nothing more than a giant iPhone. They were right, except for one part: An awful lot of people just loved the idea a giant iPhone. The iPad jump-started the seemingly moribund tablet category, becoming Apple's fastest-selling new product ever and inspiring nearly every dead-tree magazine publisher to release digital editions built especially for iPad. A bevy of other gadget makers released lookalike tablets; none of them beat the iPad, and several of them flopped in spectacular fashion. By June of 2012 four months before it released the iPad Mini Apple had sold 84 million of those giant iPhones.