The 2010 Honda Insight is an updated version of the original hybrid and comes with a more conventional sedan shape, with interior packaging, comfort and convenience features typically found on a contemporary automobile. Honda engineers say the new hybrid system that drives the Insight is smaller, more efficient and more affordable. Honda was first automaker to introduce a gas-electric hybrid vehicle in the U.S., the 1999 Insight. But Insight was never as popular as the Prius.