This video has a premise similar to that of the recent Kevin Costner film, Swing Vote: the idea that the presidential election could hinge on a single ballot. But the brilliance of this fake news clip which was sponsored by Moveon.org and aimed at motivating people to get to the polls is that you can personalize it. Type in a potential nonvoter's name, send him the link and the resulting clip will blame him for Obama's losing by one vote. We can't prove this video helped the winner, but chances are it didn't hurt him either.