Hillary's "3 a.m." ad was probably classically more effective, but the McCain attempt to jujitsu Obama's European blitzkrieg was the most memorable and Rorschach-like official ad of the election. It was odd (with the sound off, it looks like a spot for Obama). It was attention-getting (it even prompted Paris Hilton to cut a rebuttal video for funnyordie.com). It was controversial (prompting overexcited charges that the young white women and phallic monuments cast Obama as a black sexual threat). No ad better intertwined the seriousness and silliness of this election.