Thursday, Oct. 09, 2008

The Passive Voter

You don't look for facts about the candidates, other than their party affiliation. You retain some information but use it only to reinforce your existing beliefs.

• This strategy maintains mental consistency. You give little or no consideration to alternatives. Your vote is basically a standing decision.

• Party identification is your primary driver, but you also consider factors such as the incumbent's performance and your impressions of the candidates.